David Borla Talks Performance Exhaust, Innovation, and Legacy on the "Only The Strong Survive" Podcast

Running a successful family business in the automotive industry takes more than grit—it takes vision, innovation, and a relentless commitment to quality. In a recent episode of the Only The Strong Survive podcast, David Borla, Chief Marketing Officer of Borla Exhaust, shares an inside look at how the company has grown from humble beginnings into a leader in performance exhaust systems—all while staying true to its American-made roots.

Founded in 1978, Borla is now a global name in high-performance exhaust, especially for its premium-grade cat-back exhaust system designs. David highlights Borla’s approach to “innovation over imitation,” where every product is engineered to stay ahead of the curve—whether it’s new vehicle platforms or sound technology.

“We’re not just making exhausts—we’re creating an experience,” David says. “Sound is a performance metric. It’s emotional, and it’s a huge part of what connects enthusiasts to their vehicles.”

With an unwavering focus on innovation, Borla has earned its reputation not just for performance but for passion. From T-304 stainless steel construction to carefully tuned sound profiles, every cat-back exhaust system is built to elevate both performance and driving emotion.

David also talks openly about the experience of growing up in the business and choosing to join the family legacy by passion—not obligation. That passion continues to shape how Borla develops and markets its cutting-edge exhaust systems today.

If you’re a performance enthusiast or someone who values quality American engineering, this podcast episode offers insight, inspiration, and a deeper appreciation for what makes Borla’s exhaust systems stand apart.

Listen to the full episode here: David Borla on the OTSS Podcast